Google Analytics vs PostHog
Google Analytics is a analytics tool that web analytics service that tracks website traffic, user behavior, and conversion metrics. It offers a free pricing model.
Quick Facts
Google Analytics
PostHog
Key Differences
Purpose
Marketing and traffic analytics
Product analytics and experimentation
Data ownership
Google owns your data
You own your data
Feature set
Traffic focused
Product analytics, heatmaps, recordings
Pricing
Google Analytics
Free
Free: 0
PostHog
Freemium
Free: Free/monthly
Premium: Varies/monthly
Why People Switch
Google Analytics → PostHog
GA for marketing, PostHog for product
PostHog replaces 3 tools
Session replay feature invaluable
Feature flag management built-in
Self-hostable PostHog appeals
PostHog → Google Analytics
GA still better for marketing metrics
Google integration with Workspace
Based on publicly available community discussions and migration patterns.
Community Data
What practitioners say
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Google Analytics
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PostHog
Switch corridor: — switches recorded
Community data will appear as users rate and switch between these tools. Be the first to contribute.
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