Census vs Looker

Census is a reverse ETL platform that syncs data from data warehouses to business tools like Salesforce, HubSpot, and Marketo. It enables data teams to activate warehouse data by pushing segments and models to operational tools.

Looker is business intelligence platform with a modeling layer that defines metrics centrally across an organization. It provides comprehensive features for data analytics workflows. The tool is actively maintained with regular updates and strong community/vendor support.