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Amplitude vs VWO

AM
Amplitude

Amplitude is a digital analytics platform for understanding user behavior across web and mobile products. It provides product analytics, session replay, feature flagging, web experimentation, and AI-powered insights. The platform is used by product, marketing, and engineering teams to track events, analyze funnels, and measure feature adoption.

AnalyticsFreemium
vs
VW
VWO

VWO Experimentation platform for A/B testing, multivariate testing, and conversion optimization.

Quick Facts

Amplitude

CompanyAmplitude
Year Launched2012
Pricing ModelFreemium
Open SourceNo
CategoryAnalytics
PlatformsWeb

VWO

CompanyWingify
Year Launched2010
Pricing ModelPaid
Open SourceNo
CategoryAnalytics
PlatformsmacOS, Windows, Web

Pricing

Amplitude

Freemium

Starter: Free

Plus: Starting at $49/mo/annual

Growth: Contact sales

Enterprise: Contact sales

VWO

Paid

Standard: Custom/monthly per seat

Enterprise: Custom/annual per seat

Community Data

What practitioners say

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Amplitude

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VWO

Switch corridor: — switches recorded

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