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Amplitude vs Umami

AM
Amplitude

Amplitude is a digital analytics platform for understanding user behavior across web and mobile products. It provides product analytics, session replay, feature flagging, web experimentation, and AI-powered insights. The platform is used by product, marketing, and engineering teams to track events, analyze funnels, and measure feature adoption.

AnalyticsFreemium
vs
UM
Umami

Umami Open-source, privacy-focused web analytics alternative that can be self-hosted.

AnalyticsFreemiumOpen Source

Quick Facts

Amplitude

CompanyAmplitude
Year Launched2012
Pricing ModelFreemium
Open SourceNo
CategoryAnalytics
PlatformsWeb

Umami

CompanyUmami Software
Year Launched2020
Pricing ModelFreemium
Open SourceYes
CategoryAnalytics
PlatformsmacOS, Windows, Web

Pricing

Amplitude

Freemium

Starter: Free

Plus: Starting at $49/mo/annual

Growth: Contact sales

Enterprise: Contact sales

Umami

Freemium

Free: $0/monthly

Pro: Custom/monthly per seat

Community Data

What practitioners say

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Amplitude

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Umami

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