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Amplitude vs Mixpanel

AM
Amplitude

Amplitude is a digital analytics platform for understanding user behavior across web and mobile products. It provides product analytics, session replay, feature flagging, web experimentation, and AI-powered insights. The platform is used by product, marketing, and engineering teams to track events, analyze funnels, and measure feature adoption.

AnalyticsFreemium
vs
MI
Mixpanel

Mixpanel is product analytics platform focused on tracking user interactions and building behavioral funnels. It provides comprehensive features for data analytics workflows. The tool is actively maintained with regular updates and strong community/vendor support.

AnalyticsFreemium

Quick Facts

Amplitude

CompanyAmplitude
Year Launched2012
Pricing ModelFreemium
Open SourceNo
CategoryAnalytics
PlatformsWeb

Mixpanel

CompanyMixpanel
Year Launched2009
Pricing ModelFreemium
Open SourceNo
CategoryAnalytics
Platforms

Pricing

Amplitude

Freemium

Starter: Free

Plus: Starting at $49/mo/annual

Growth: Contact sales

Enterprise: Contact sales

Mixpanel

Freemium

Community Data

What practitioners say

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Amplitude

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Mixpanel

Switch corridor: — switches recorded

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