Amplitude vs Matomo

Amplitude is a digital analytics platform for understanding user behavior across web and mobile products. It provides product analytics, session replay, feature flagging, web experimentation, and AI-powered insights. The platform is used by product, marketing, and engineering teams to track events, analyze funnels, and measure feature adoption.

Matomo is open-source web analytics platform that can be self-hosted for full data ownership and GDPR compliance. It provides comprehensive features for data analytics workflows. The tool is actively maintained with regular updates and strong community/vendor support.