Amplitude vs FullStory

Amplitude is a digital analytics platform for understanding user behavior across web and mobile products. It provides product analytics, session replay, feature flagging, web experimentation, and AI-powered insights. The platform is used by product, marketing, and engineering teams to track events, analyze funnels, and measure feature adoption.

FullStory is a analytics tool that digital experience analytics platform with session replay, heatmaps, and frustration signal detection. It offers a paid pricing model.