softwaredb

Affinity Publisher vs Whimsical

AP
Affinity Publisher

Affinity Publisher is a desktop publishing application developed by Serif (now owned by Canva) for page layout and print design. Originally sold as a one-time purchase alternative to Adobe InDesign, Affinity became completely free in 2025 following Canva's acquisition of Serif. The application supports master pages, advanced typography, data merge, and press-ready PDF/X export.

DesignFreemium
vs
WH
Whimsical

Whimsical Visual workspace for flowcharts, wireframes, mind maps, and sticky notes with a clean minimal interface.

DesignFreemium

Quick Facts

Affinity Publisher

CompanySerif
Year Launched2019
Pricing ModelFreemium
Open SourceNo
CategoryDesign
PlatformsmacOS, Windows

Whimsical

CompanyWhimsical
Year Launched2017
Pricing ModelFreemium
Open SourceNo
CategoryDesign
PlatformsmacOS, Windows, Web

Pricing

Affinity Publisher

Freemium

Free: Free

Whimsical

Freemium

Free: $0/monthly

Pro: Custom/monthly per seat

Community Data

What practitioners say

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Affinity Publisher

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Whimsical

Switch corridor: — switches recorded

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