softwaredb

Affinity Publisher vs Balsamiq

AP
Affinity Publisher

Affinity Publisher is a desktop publishing application developed by Serif (now owned by Canva) for page layout and print design. Originally sold as a one-time purchase alternative to Adobe InDesign, Affinity became completely free in 2025 following Canva's acquisition of Serif. The application supports master pages, advanced typography, data merge, and press-ready PDF/X export.

DesignFreemium
vs
BA
Balsamiq

Balsamiq is a rapid wireframing tool that helps teams sketch user interfaces with a hand-drawn, low-fidelity style. It focuses on quick ideation and collaboration with a simple drag-and-drop editor and a library of pre-built UI components.

DesignPaid

Quick Facts

Affinity Publisher

CompanySerif
Year Launched2019
Pricing ModelFreemium
Open SourceNo
CategoryDesign
PlatformsmacOS, Windows

Balsamiq

CompanyBalsamiq Studios
Year Launched2008
Pricing ModelPaid
Open SourceNo
CategoryDesign
PlatformsmacOS, Windows, Web

Pricing

Affinity Publisher

Freemium

Free: Free

Balsamiq

Paid

Business (2 projects): 12/monthly

Enterprise (2 projects): 18/monthly

Community Data

What practitioners say

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Affinity Publisher

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Balsamiq

Switch corridor: — switches recorded

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